During the Euroshop 2008 Instore Kids Corner in Dronten has launched MiniMike, an interactive game placed in the shelf. This will lead into more impulsive sales which means a higher turnover. Beside that, it makes customers coming to your shop.

It is the wish of every parents: doing their shopping peacefully while the kids are being entertained. MiniMike will make sure that that happens en will entertain the children in a safe and nice way. The screen of MiniMike is very compact and because of that it will only take a maximum of space of two facings. Placement is very easy, we only need a plug. (plug and play). Minimike will be delivered with 5 different short games. Expansion by promotions, product placement and a link to internet makes the MiniMike an ideal marketing and communication tool.

Rise of turnover.
Plus trader Jan Postma from Lelystad was the first one that used the MiniMike and his experiences were very positive. Placed at 5 different places in the shop or close to profit margins he has noticed that his turnover has raised. Children are leading their parents in their shopping behaviour while de customer with children are getting lead in a special way through the shop. The image of being a child friendly super market will make sure new costumers are coming to your shop.