MiniMike
| From Instore to Inhome |
|
An interesting application of MiniMike is the association with Internet. That is the reason why MiniMike has a function ‘inhome’ and that will make sure there is even more connection with the children’s parents and the super market.
Interconnected to the (games) website of the super market or manufacturers, the children will be able to continue their game at home. A combination with an action or a promotion is easily made so there will become more profit out of the MiniMike. Few examples: Shop actions related to assignments in a game Colouring picture actions Children’s quizzes Written below the texts from SuperMarkt Actueel, March 20th 2008, will show you the meaning of the computer in the imagination world of children. ‘’It is a strong move of the manufacturers to create something extra’s around the child product. It will get more existence for the target group and you will amplify the fancy of the product. The Internet is a winning medium’’. ‘’ The children always expect a website. Through the eyes of adults is it just a bonus, for them it is normal’’. ‘’Almost a quart of the children in the age of four till five is using the internet almost every day. The same thing for about 15% of all children in the age of 2 or 3 years old. The break-even point for daily use of the internet is around nine years old’’. ‘’ With our internet site we can hold their attention and offer a lot of extras like games’’. ‘’ Young internet users do like information about nutrition, it is very important how we bring this information. Children like it when they recognize the elements of a website’’. ‘’ Super markets should spread their information in a entertaining way, if necessary connecting to the manufacturers and collect information for an optimal assortment’’. ‘’ On a website for children you should find games but also little movies or music. Children are always searching for colour paintings and they are interested in competitions’’. ‘’ It is not hard to effect a total concept, by using a platform to build a relationship between mark and customer. On the internet and in the shop we can spend attention to the website and special actions’’. |
