MiniMike
| Turning Play Into Profit |
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MiniMike is an interactive game for children at the store floor. The Mini Mike installed at strategic points in the shop, offers children the opportunity to use their own imagination and creativity. It is a safe and child friendly way to entertain the children; while the parents can shop in serenity. The MiniMike can be put easily in the shelf at children’s height. The pressure on public space is a maximum of two facings. Clearance: A traditional kid’s corner will cost 4 to 5m². Positioned at high margin shelves or at strategic places will results to more impulse sales. To place the MiniMikes at different points in the shop will lead the sales behaviour of families with children. This group of consumers is very attractive for the super market because of their pattern of spending.The assets of the Mini-Mike in a row: For the children: To play in a interactive way and being occupied with nice games. To shop in a super market will become fun and attractive for them. For the parents: Knowing that the children are being entertained in a safe way will make sure that the parents will do their shopping in a calmness way. Because of the short duration of the games, the parents can take along their children very easily. For the trader:
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